No matter what field you work in, there are always going to be elements that get over looked that can cause issues with the final product. Whether it’s fashion design, building a house, or as simple as baking a cookie an over sight can cost you the client, a stable home, or even that 4:00 pm sugar craving!
Our team have put together the 5 biggest ‘no no’s’ when it comes to Graphic Design. Take a look below and see if you are guilty of a major design oversight. Don’t worry though, you’re not the only one and definitely not the last! Just don’t do it again, ever (insert stern face here) okay?
1) Trust Your Designer, You Must
Yoda smart guy, plus wicked Jedi skills. Listen to him you must! The arts industry can often be overlooked as an important profession. Whether it be Fashion, Theatre, Fine Art or Graphic Design, each one holds an array of people who have studied, trained and developed their expertise to produce the best possible work for their clients. You might say we are jedi’s of our field. Whatever the medium we pour our expertise, our know-how and tons of passion into our projects. It is in our best interest to make you ‘look’ good, so why wouldn’t we want to make sure you and your company end up looking like Brad Pitt?
2) Using Publisher
Okay, we get it, Adobe Creative Suite programs are expensive. We use em, of course we know! However despite what they say, Graphic Designer’s are not being pretentious when it comes to Adobe. We can be pretentious when it comes to other stereotypical Graphic Designer things like Ray Ban’s, scarfs and apple stuff, but not this. There is a reason Adobe dominates the market, it is because it is the best program to use for Graphic Design and Print. It helps ensure that your product will come out the best quality possible before you or we have even started building.
The one word on it’s own sad little line. Hanging out all by himself, literally! Don’t leave the guy alone, spread out the text, decrease the font by a point, give the guy some buddies.
4) Using low resolution images from the Web
Resolution for print images and web images are vastly different! Web images have a resolution of 72 dpi, while print images require a resolution of 300 dpi! Big jump right? So by using a 72 dpi image we have to try to fill in the gaps with extra colour, which is why your image prints out fuzzy.
5) The world is colourful, so should your artwork be!
Market Research Studies show people are 80% more likely to remember what they read if it is in colour. Take the morning Metro for example, you are sitting on the tube flipping through the bright colourful ads for the west end, notice that one in grayscale? No? That’s because whether we will admit it or not we are like magpies. We are attracted to bright, colourful and shiny things. While full colour may be a bit more expensive, splurge a little, your ROI (return on investment) will thank you for it.