Did you know that nearly one in 3 UK businesses does not have a company website – and around a third of those have no plans to get one?!
Websites are a one time investment which could generate you work for the foreseeable future of your company. There is a minimal on-going hosting cost but don’t expect to pay any more than £150 a year. Which in the grand scheme of things, is nothing!
In this digital age 78% of Internet users conduct product research online before purchasing.*
Which means that for many people your website is the first impression of your business that they get. People are beginning to expect that any professionally run business should have a website. I know I do.
I wouldn’t use a business who I hadn’t looked up online unless a) they are local and I have been able to judge them on their shop front, or b) they have been highly recommended by a friend. So when I do go searching for a company online their website will determine my impression of their business in the first 3 – 5 seconds.
I’ve met really interesting people at networking events and thought, ‘oh they were nice, they sound like they know what they’re doing’, and then looked them up online, to never once again consider using their services. Their website just didn’t reflect the level of service and quality that I would expect. That may sound judgemental, but that’s because it is! People judge. Updating your website can be the quickest way to change the publics perception of you.
Worse still: the company does not have a website. Most people will move straight on to the next company that does. We go online because we want to see what to expect, so that we can be confident in our purchases and know that our experience will be well spent, through time and money.
In this digital age you can survive with out a website, we just don’t recommend that you try it.
Since we have redesigned our website, we have had a much greater response from new customers. They have been confident to work with us simply from our site and from the examples of our work that they can see online. We have secured several large projects on the strength of our website alone. Which just proves it is a fantastic sales tool. When people ask about our work we can confidently direct them to our site and know that they will be impressed with our services.
Here are some reasons why you may not have a website. (& why you are wrong)
You don’t have time.
Once your website is up and running and showing off your skills and talents in a beautiful functional way, it requires very little maintenance, just enough to keep it up to date and relevant.
The hardest part is deciding on your content. That can take some time to get right, alternatively you could use a copywriter. You give them the bare bones of your content and they can help you transform your services into peoples wants and needs to make sure that they pick up the phone and use your services.
Having an online presence can also save you time! You can put the answers to the frequently asked questions that you get throughout the day. Put online your opening times, directions and pricing, all saving you time on the phone.
They are to expensive.
Some websites are, its true. But they can be a whole lot less expensive than you think. A five page website with us starts at £550 + VAT. All of our websites are mobile responsive so people can view your site on the go, no matter what device they are using. Who do you know that doesn’t have a smart phone?
Before you consider choosing a web designer, make sure you have seen at least 5 sites that they have worked on that are currently online and functional. Don’t forget to view them on your phone to!
When you consider the steady growth of Internet users and the growth of companies that are on the Internet, some of which may be your competitors, it could cost you to NOT have a website.
You don’t need one.
There are a couple of reasons you may not need a website,
You don’t have any competitors,
You are already so busy with existing orders that you have a backlog and can’t take on any new business,
Sounds lovely doesn’t it?
For a free consultation please give us a call for a chat or book an appointment to meet the team. We can’t guarantee you more sales but we can certainly give your business the chance to reach some of the 54,861,245 internet users in the UK.
Or visit our website to view some of our work.
*Statistic from a new survey from The Made Simple Group, in association with Startups, Microsoft, Huddlebuy, Business 2012 and TaxAssist Accountants
The study was based on responses from over 2,000 businesses from across the UK.